05: From JPMorgan to Asia Wedding Network, Michelle Yuan
Michelle Yuan is the founder of Asia Wedding Network, Asia's largest online wedding platform for couples planning their big day. She has been awarded Forbes 30 Under 30 for her work with Asia Wedding Network.
Before this, Michelle graduated from Columbia University and started her career at JP Morgan investment bank in equity sales and was a journalist at WSJ, Reuters and Forbes.
In this episode she shares -
(i) What inspired her to start her business
(ii) How to grow a two sided marketplace business where you have to grow both vendors and customers at the same time
(iii) How she expanded beyond Hong Kong to multiple countries in Asia
(iv) How she pivoted her business during COVID-19
(v) The power of search engine optimization over paid ads
(vi) And many more…
You can find out more about Asia Wedding Network at https://asiaweddingnetwork.com/
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