When I started posting on LinkedIn, I was terrified.
I kept thinking:
💥 Who am I to write about career coaching?
💥 Do I want to share so openly about my experiences?
💥 What will my ex-colleagues think of me? Am I burning bridges?
💥 I bet everyone’s saying how cringe I am
It was hard, but I challenged myself.
I told myself to just write every day for a month before you give up. Just see what happens.
It was awful at first and every time I hit the post, I’d pray no one would read it.
I braced myself for internet trolls and hateful comments.
But instead, I found the opposite. I found the most supportive tribe.
I got comments from people saying how helpful my content was, how much they appreciated my sharing, and how it made them feel less alone.
And now…
I’m happy to say 👋 hello to my 17,000 followers on LinkedIn!
Just a year ago, it started with just 2,500 of you.
Thank you for being with me on this journey.
To celebrate this milestone, here are 4 reflections I’d like to share about writing on social media.
1️⃣ Share your vulnerabilities
My best-performing posts are always the ones that I share openly about my struggles
And while it was scary at first to share so vulnerably.
I made it a point to share my journey: the ups, the downs, and the lessons learned
Rather than just a highlight reel – which is often so much of what I see on Linkedin.
2️⃣ Write like you’re talking to a friend
Most content on LinkedIn sounds like an email you write to your boss
Or an announcement of some career milestone stated like an all-hands celebration email
No one likes posts that ONLY talk about their brand or company.
Instead, write like you’re chatting with a friend
Use emojis, short sentences, and simple words.
And space out each sentence - no one likes reading paragraphs of text.
3️⃣ Consistency is key
When I was just starting, I posted only once in a while.
There was no system. No schedule.
Not only were my numbers sad, there was also no engagement.
That’s when I realised that I had to be consistent.
Whether it's sharing my thoughts, posting updates, or taking part in discussions, my online presence hinged on the consistency I gave to my writing.
So I did one post every weekday.
It was tiring, but it paid off.
AND my writing improved in the process too.
So yay, win-win!
4️⃣ Provide value
Remember what I said about me not sharing bullshit?
I mean that 200%.
When it comes to sharing, I share what I would have wanted to read.
This could be:
- Tips on finding the perfect job for you
- Resources that can help me land a job I love
- Actual stories related to careers that happened to me, my clients, or people I know
The people you want to engage aren’t stupid – they can smell bullshit from miles away.
So give something meaningful in the posts you share.
—
Thank you to all 17,000. I truly couldn’t have imagined I’d be able to build this tribe a year ago. ❤️
