I used to work for free.

Blame it on imposter syndrome.

When I was just starting as a career coach I had no confidence in myself.

I didn’t have the certification nor the 10 years of experience that every other coach seemed to have, so I was afraid to charge.

But not charging, of course, meant I didn’t have a  business.

And coaching was nothing more than a glorified school project.

And my main goal was to test drive if I could be an entrepreneur.

I knew I couldn’t keep doing free work!

So I hired a really expensive business coach, and the first terrifying thing that she made me do was to start charging at least 4-figures for a multi-month long 1:1 program.

I’ll never forget what she told me:

“If you charge anything less, people will always nickel and dime you. So know your worth.”

It was mind-blowing for me back then to charge 4 figures (!!) because the max I was thinking of was selling a course for maybe $500.

 But in retrospect, it all makes sense because:

🔸 Low fees will attract low-quality clients who will bring you more headaches than they’re worth.

E.g. When I first launched my group coaching cohort, I offered a steep discount (of <$1000 for a 6-month program).

The offer attracted interest but I discovered that people just weren’t motivated to put in the work.

Other priorities always intruded and I ended up spending a lot of time trying to motivate them to even show up and care about making a career pivot for themselves.

🔸 High fees let you expand your business and attract high-quality clients who are serious about showing up and doing the work.

Work that once done, will give rise to results and glowing testimonials that will attract even more high-quality clients to you!

This is what I’m experiencing now, where all my clients are driven to show up no matter what & do the work (why won’t you if you have paid a significant sum for a coaching program?).

And as you can tell, I now have a very different perspective when it comes to fees.

I no longer work for free.

Instead, I charge what my services are worth. After all, it attracts the kind of clients that I am most suited to serve and most importantly, are most driven to make a change in their careers because career pivoting isn’t easy.

And it’s a two-way street.

If you aren’t as committed (if not more) as I am to making a change, then nothing will ever move. 
 
So you’ve got to be willing to show up and invest - in time, effort and finance (just as I had with my business coach).

If this appeals to you, Contact me INVEST so that we can get started on your career-pivoting journey!