Building a business from scratch is painful AF.

Going into entrepreneurship, I knew the statistics - I knew that 9/10 businesses fail.

To FEEL that statistic though?

That was something I wasn’t prepared for.

I encountered the most rejection in my life in the first 6 months of my life as an entrepreneur.

I would put my heart and soul into every single one of these discovery calls

Only to be met with,

“No thanks”
“Not for now”
“This is great but I don’t think I can invest”
& more

The rejections never stopped coming in those early days.

And it really broke me.

Days filled with doubt, tears, and exasperation.

And most of all, regret.

I remember the creeping regret of leaving such a “perfect-on-paper” career in BlackRock and the job I felt so happy about in StyleTheory.

I thought to myself… 
“Why did I do this to myself?”
“They were right - I’m not cut out for this.”
“There are way easier ways to make a living in life.”

And I understood why so many people around me told me not to go down this path.

The only thing that kept me going during this time?

A deep sense of purpose -

I told myself: “If I can help just one person out there not go through what I went through with my career, and build a career they truly love, this is all worth it.”

And for the first time, I understood why companies have mission statements.

Because this sense of purpose was what got me through those dark days.

And it made me make all the big and small decisions – hire a business coach, re-strategise my marketing, hire a social media team, and more – that got me here.

And having gone through the depths of hell…

Today I’m more driven and fired up to help YOU find your purpose in your career.

So if you’re ready?

DM me “PURPOSE” - I’d love to help you build a purposeful career.